Television is an unprecedented powerful medium, combining rapid sight and sound in a way that has a tremendous and impacted psychological effect Moreover, free press keeps the government under constant monitoring and checks.
The media has a great influence over what we view and hear as a society and it can have an effect especially on a younger men and the image that they want to portray.
At the same time, the overwhelming impact of technology and mass media on individuals is undeniable today. In this essay I will discuss the influence that Mass Media has in the general public and give the evidence to support the statement "People are more influenced by mass media than they think.
According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them.
Researchers are claiming that males are becoming more insecure about their physical appearance as advertisements are painting images of idealistic well built muscular body. A long tradition of liberal theorists claimed that a free and independent press within a nation can play a vital role in the process of democratization by contributing towards the right of expression, thought and conscience, strengthening the responsiveness of government to all citizens and providing a pluralist platform of political expression for a multiplicity of groups.
As a result, the audience tends to degradation and fails to perceive the information critically and rationally. How does all this focus effect us? Furthermore, most of the information people believe now is based on what they have seen and read in the media, rather than their own personal experiences The uses and gratification theory argues that consumers of a given media uses this media to satisfy and fulfill specific desires and needs.
Mass media, in their turn, portrayed gender relations and sexuality according to the dominant cultural view on gender relations and sexuality.
Moreover, some specialists Grabowicz, point out that mass media move online and today internet opens larger opportunities for information sharing.