Anything else would be a sign of neglect and irresponsibility, because companies who are able to stay on top of their game try to regularly analyze their position through conducting a SWOT so that they can identify their strengths, determine their weaknesses to check where they need to step up, protect their opportunities, and eliminate threats.
An employee could systematically go through relevant company information and when something of use is found, log it into the table. Even the most comprehensive analysis is useless unless its findings are translated into well-conceived plans, new processes and ultimately better performance.
An intelligent SWOT analysis will begin by listing factors under each category.
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Do we have any special financial or other resources? The process to account for every gain, return, and expense is becoming more and more complex to understand and harder to update financial records and secure it. In this case, a diagram such as the one below would be good you may prefer your own design, provided it does the job, this is fine.
In addition to each individual element, a more detailed SWOT analysis can combine several of these elements.
Conducting a SWOT analysis as part of the business plan would be a great place to start. Co-authored with K.