Samsung marketing research

Besides advertising, Samsung approaches different promotional tactics to make customers buy the product.

Samsung marketing strategy pdf

It has to be noted that legal review as an important element of marketing communication process is present in both steps — production and execution. In this way it is targeting all income classes and consumer of all age groups. Samsung Heavy Industries highly acclaimed construction equipment business foundation to Volvo AB of Sweden and its business units to Clark. It means that Eighty percent of these 20 respondents who possess data for research is female and only twenty percent are male. The report also comprises discussions of Samsung business strategy and addresses issues of corporate social responsibility. While four of the respondent have unbiased feeling toward the design of Samsung smart phone. Samsung is not differentiating its products and segments that impacted on the success or growth of the other segments and industry. Samsung is offering the most sleek and stylish models along with large display. The distribution is a compelling part of the Samsung marketing strategy. Moreover, the company acquired the position of the world biggest IT maker in by beating the Hewlett-Packard HP previous leader. Moreover, the company main weakness is it only focused on technology and electronic segments and has not considered on plant construction, fashion, medicine, chemical, petrochemical, hotels and finance segment. While only 20 respondents of them are Samsung Smartphone users. Bookmark the permalink.

Results of research show that all of the respondents are satisfied with the features of Samsung smart phone. Concentrating on making world class products, providing total customer satisfaction, and being a good corporate citizen made the New management program a remarkable corporate innovation.

samsung secondary research

To emphasize the importance of courts and customer service, Samsung Human resources Development Centre has been conducting customer service lectures for all Samsung customer service personnel. Competitive Pricing — One of my favorite parts of Samsung marketing strategy.

Opportunities: The main opportunities of Samsung are the entry in the other markets and countries in the region of Asia, Africa and America.

samsung business strategy

Moreover, the Samsung objective of is to achieve annual sales of USD billion and develop brand value of Samsung Electronics among the top five in the world. Samsung is offering numerous features at a very affordable price. The company is looking for fulfils the current market requirement and demand of the customers Chang, Data collected was analyzed through Microsoft Office Excel.

Samsung customer analysis

Nokia, Apple, Sony Ericsson and BlackBerry are the main competitors of the company in the Smartphone and tablet segments. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets. Objective of first question is to explore the intention behind the purchase of Samsung Smartphone specifically. Samsung research team has estimated the factors those influences the buying behaviour of the customers. As Samsung is adapting market penetration strategy and trying to increase its market share through aggressive advertisement and lower prices. Yes No Are you satisfied with the features of Samsung smartphone in general? As a result, it become able to reduce the profit of Nokia and Apple and snatched away a big chunk of their market share. Goal: Samsung has decided its quantitative and qualitative goals for futures. However, Samsung has become a major player in the market of i- pads and smart phones. Kelly, J. Samsung is not differentiating its products and segments that impacted on the success or growth of the other segments and industry. Samsung marketing communications strategy, as it is illustrated in figure below, comprises two steps and each step involves a set of separate activities. Excerpt Marketing Plan Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation.

Yes No Your friends or family influenced your decision to buy Samsung smartphone. The company would look to enter in the other countries to enhance its sales and revenue.

Samsung marketing research
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Samsung Corporate Strategy