Pestel of google

This has led to antitrust action, particularly in Europe.

Pestel analysis

Google harbors a very warm and friendly internal environment for its workers. For example people are not using search engines but shopping apps for buying their stuff. What is different about online advertising? Moreover, Project Loon, an initiative to provide internet in rural and remote areas via balloons and cell towels based on the ground is faced with geopolitical challenge in a way that the project is perceived as undercover by US intelligence services to conduct espionage activities [2]. Programs like Venmo and WeChat can be used to make financial transactions. Google can use its position in market to emphasize the ecological hazards and its solution. Some companies such as Amazon are now offering video content that cannot be accessed via YouTube. Political: While Google is mainly into internet based businesses that does not mean it is immune to the political forces.

Privacy regulation and online advertising. The company can use these opportunities for global expansion. Naturally, such a move could make Google very vulnerable to changing political, economic, social, legal, technological and environmental, or PESTLEconditions.

They are one of the most important customers for Google and its social media channels like YouTube and Google Plus. It has been estimated that a hypothetical 1.

Pest Analysis On Google.

swot analysis of google

The escalating use of mobile phones has benefitted Google as it has launched its android system and has brought everything at just a touch away from its users. Weakness This section is available only in the 'Complete Report' on purchase. Since the company is not designed to earn profit only, it works very hard to meet the demands and needs of its user.

5c analysis of google

Examples of this include shopping apps. Apart from investing billions in renewable energy projects, Google is also focused at building products and services that help others do business sustainably. But the U. The escalating use of mobile phones has benefitted Google as it has launched its android system and has brought everything at just a touch away from its users. Now, when Google is entering financial services too, an additional set of laws will be its problem. Phenomenal acquisition prowess: Google can gain key competitive advantage over its rivals though acquisitions. From political to economic and technological, all these challenges are important and have a substantial impact on the business of any international brand.

Leveraging technological innovation to solve problems Legal 1. Liabilities and legal costs could increase as Google enters fields like insurance and experiments with delivery services. Google is one of many U.

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The PESTLE Analysis