Celebrities in commercials

That is direct access to thousands of eyes for a product in addition to the credibility of a celebrity endorsement.

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Just plain old cheese. Celebrities are well-known people and a celebrity endorsement can make a brand stand out. Celebrity endorsements are powerful in part because of large celebrity networks. It looks like a case of past meets present.

Is celebrity endorsement always beneficial to the brand? By Bob Larkin February 15, Some commercials, maybe even most commercials, are easy to ignore.

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Should celebrity endorsement be the principal channel of brand communications? Celebrity endorsement is the promotion of a product or service by a celebrity.

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Celebrities should also have a positive reputation before they endorse a brand.

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The 30 Funniest Celebrity Commercials