That is direct access to thousands of eyes for a product in addition to the credibility of a celebrity endorsement.
Just plain old cheese. Celebrities are well-known people and a celebrity endorsement can make a brand stand out. Celebrity endorsements are powerful in part because of large celebrity networks. It looks like a case of past meets present.
Is celebrity endorsement always beneficial to the brand? By Bob Larkin February 15, Some commercials, maybe even most commercials, are easy to ignore.
Should celebrity endorsement be the principal channel of brand communications? Celebrity endorsement is the promotion of a product or service by a celebrity.
Celebrities should also have a positive reputation before they endorse a brand.