Vision and mission statements wide in scope allow for a sense of continuity with a community's history, traditions, and broad purposes.
My company's purpose is to: Sell shoes of the highest quality. Although your organization knows what you are trying to do to improve your community, it's easy to lose sight of this when dealing with day-to-day organizational hassles.
Unlike the mission statement or your business plan, a vision statement is the place for dreams. She spent nearly a decade working in education, primarily as the director of a college's service-learning and community outreach center.
For example, if your organization is involved in child health, you might have one focus group with health care providers, another with parents or children, and still another with teachers.
In a small business, it is simple enough to gather the insight of every member of the organization. A perfect vision statement takes time and proper understanding of your business.
Whether your organization is years old or just beginning, this is the first step in strategic plan development.
The statement talks about everyone being able to unlock his or her potential. Need more help?
First, it gets to the point quickly. We strive to destroy the apathy that sucks the life out of the business world by daring to ignite the mind, inspire the spirit and penetrate the heart during business hours, every single day.